Digital exports can contribute additional PKR 1.8 trillion in Pakistan’s annual export value in 2030

In 2023, Google supported 864,600 jobs by helping businesses expand through their use of Google Search, Google Ads, Google AdSense, Google Cloud, and YouTube. The Android app economy supported an additional 100,400 jobs.
Under Agay Barho, Google’s initiatives focused on elevating Pakistani tech talent and developers with digital and AI skills, and getting the Pakistani workforce ready to seize new opportunities in the digital economy. Last year, Google provided 44,500 Google Career Certificate (GCC) scholarships to women and students, and will provide up to additional 45,000 scholarships in 2024 via its partners TechValley and PAFLA.
It also launched new programs such as Google AI Essentials skilling program to help learners make the most out of AI within just a few hours, and in collaboration with TechValley it launched Career Kamyabi, an initiative designed to close the employment gap for female GCC graduates. In collaboration with PAFLA, Google introduced Freelancer skilling program that equips freelancers with soft skills and has already trained more than 10,000 freelancers across Pakistan.
The company also ran various initiatives under its Google for Developer programs, designed to support Pakistan’s (aspiring) developers. Last year, Google reached over 114,000 developers across more than 900 events. Beyond that, Google has deepened its commitment to supporting the Gaming & Apps industries in recent years, and in 2023 engaged over 1,600 gaming and apps studios via 10 local programs.
In addition to developers, Google is also closely working with YouTube creators and the digital media ecosystem, to continue supporting their growth. In Pakistan, there are now 600 creators with over 1M subscribers and more than 8,500 creators with more than 100K subscribers. Content has reached far beyond Pakistan – in fact in 2023, over 55% of watch time on content produced by channels in Pakistan came from outside of Pakistan – with genres all the way from scripted dramas to street food tours. Google is committed to support creators on their economic opportunities. The number of YouTube channels making 10M PKR or more in their annual revenue is up over 25%, year over year.
At the event, Google reaffirmed its commitment to the ‘Future Forward Pakistan’ mission, which aims to support Pakistan in two core focus areas:
• Enabling economic growth by upskilling the tech talent and developer ecosystem, fostering innovation, and helping businesses leverage AI and digital technologies through programs under Agay Barho.
• Empowering Pakistani youth, women, and communities nationwide with internet safety knowledge and tools through programs under Safe Raho

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