Zong and PITB Collaborate to Enhance Citizen Access at e-Khidmat Centers

Zong, Pakistan’s leading information services and technology innovation company, has signed a Memorandum of Understanding (MoU) with the Punjab Information Technology Board (PITB) to enhance citizen access to telecom services through 15 divisional and district e-Khidmat Maraakaz across Punjab Province. The initiative is designed to improve service outreach, Streamline customer interactions and complement PITB’s mission of delivering integrated public services through technology enabled platforms.
The Zong Customer Facilitation Desks will offer essential walk-in support services, including SIM issuance and replacement, basic account assistance, recharge and bill payment guidance, and information on Zong’s products and packages along with related customer services. These desks are established to assist citizens who require in-person support or may face limitations in using digital channels, reflecting a structured and inclusive approach to public service delivery. Citizens can visit the official website https://ekhidmat.punjab.gov.pk/ for complete information on all PITB e-Khidmat centers across Punjab.
Faheem Khan Durrani, Executive Director Sales & Distribution, Zong, commented:
“Our partnership with PITB reflects a shared commitment to enhancing citizen-focused service delivery through effective public–private collaboration. By establishing Customer Facilitation Desks at e-Khidmat Maraakaz, we aim to provide seamless and responsive support for customers while advancing the Government of Punjab’s Digital Pakistan agenda.”
Both organizations will coordinate closely to ensure smooth implementation, monitoring, and operational management of service provision, reinforcing the Government of Punjab’s wider digital initiatives and the national vision of citizen-focused technological advancement.