In line with its core mission to empower farmers and transform Pakistan\u2019s agriculture landscape, HBL Zarai Services Limited (HZSL) has launched its wheat procurement initiative under its flagship retail brand ANAAJ, staying true to its motto \u201cKhet Say Dastarkhwan\u201d \u2014 a compelling expression of the Farm to Fork model.<\/p>\n\n\n\n
Crop procurement is primarily one of HZSL\u2019s core service offerings and has been consistently practiced to support farmers by ensuring fair market access, transparent pricing, and timely payments. HZSL\u2019s procurement journey began with maize, followed by sesame, which was successfully exported to China; and then expanded into rice procurement, leading to the launch of the company\u2019s first consumer-facing retail brand. With wheat now added to the portfolio, HZSL is reinforcing its commitment to building a structured and sustainable market for growers.<\/p>\n\n\n\n
HZSL places strong emphasis on farmer convenience and financial inclusion. As of today, the majority of the farm produce has been procured from small farmers, further reflecting the company\u2019s commitment to supporting those at the heart of Pakistan\u2019s agriculture sector. In most cases, spot payments have been made promptly at the time of procurement, with the remaining balance cleared as per the terms of the contract. Payments are made directly into the farmers’ bank accounts, reinforcing transparency, security, and access to formal financial systems \u2014 a key step toward empowering smallholders and reducing reliance on informal lending.<\/p>\n\n\n\n
\u201cOur mission has always been simple \u2014 support the farmer at every step,\u201d said Mr. Amer Aziz, CEO of HBL Zarai Services Limited. \u201cFrom providing free agronomy services to quality inputs and mechanization, and now procurement for our own ANAAJ brand, we are committed to building an ecosystem that ensures the farmer thrives. \u2018Khet Say Dastarkhwan\u2019<\/em> is not just a slogan; it is a system of accountability, quality, and inclusion.\u201d<\/p>\n\n\n\n This wheat procurement initiative is also closely aligned with the Government of Pakistan\u2019s vision to uplift rural communities through direct-to-market solutions, modernized agriculture practices, and enhanced financial inclusion; with the private sector playing a important role in driving this transformation.<\/p>\n\n\n\n At the core of HZSL\u2019s model are its Zarai Deras; integrated agri-support hubs strategically established across Pakistan. These centers provide expert agronomy advisory, certified farm inputs, mechanization services, procurement facilitation, and banking access \u2014 all under one roof. They are designed to bring structure, trust, and efficiency to Pakistan\u2019s fragmented agriculture landscape.<\/p>\n\n\n\n Complementing this is Zarai Dost, HZSL\u2019s branded rural retail initiative operating at the village and chak level, enabling last-mile delivery of essential agri-products and services to farmers in even the most remote areas.<\/p>\n\n\n\n With every harvest procured and every farmer empowered, HZSL is reaffirming its vision to build a modern, inclusive, and farmer-driven agri-ecosystem, one that places the grower at the center of Pakistan\u2019s food security and economic growth.<\/p>\n","protected":false},"excerpt":{"rendered":" In line with its core mission to empower farmers and transform Pakistan\u2019s agriculture landscape, HBL Zarai Services Limited (HZSL) has launched its wheat procurement initiative under its flagship retail brand … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":2101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[362],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/2100"}],"collection":[{"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/comments?post=2100"}],"version-history":[{"count":1,"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/2100\/revisions"}],"predecessor-version":[{"id":2102,"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/2100\/revisions\/2102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/media\/2101"}],"wp:attachment":[{"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/media?parent=2100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/categories?post=2100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/tags?post=2100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}