Lahore: Zindigi, powered by JS Bank, has been honored with the \u201cBest Banking
as a Service Provider award\u201d at the Finovate Awards UK, a global accolade celebrating its BaaS
innovation and Pakistan\u2019s growing footprint in fintech.
Banking as a Service is an open banking initiative by Zindigi to facilitate non-banking companies
embed financial services into their own platforms. Through Zindigi\u2019s secure APIs, businesses can
offer digital accounts, instant payments, debit cards, and micro-lending turning any business to
act like a fintech to better serve customers
With over 100 million unbanked and underbanked citizens, BaaS has the power to transform
Pakistan\u2019s economy by paving the way for true financial inclusion at scale. By breaking down
barriers for businesses and opening access for individuals, Zindigi is building the foundation of a
digital-first economy.
Zindigi\u2019s BaaS serves as a financial backbone for businesses fueling innovation, unlocking new
revenue streams, and enabling startups and SMEs to compete with larger players. At the same
time, it brings financial services closer to consumers, offering more choice, better experiences,
and affordable access, making true financial empowerment possible for everyone in Pakistan
Faisal Khalid , Chief Product Officer , stated, \u201cZindigi exists to emerge as Pakistan\u2019s unicorn. This
global recognition highlights our digital finance innovation and validates our mission to build an
inclusive, agile ecosystem shaping the economy\u2019s future\u201d
Zindigi\u2019s platform is powering some of Pakistan\u2019s most dynamic digital ecosystems, across
telecommunications, ride-hailing, payments, fintech, gaming, and SME services. The Finovate
Awards recognition of Zindigi BaaS affirms that Pakistan\u2019s fintech innovation is shaping progress
locally while being valued on the global stage.<\/p>\n","protected":false},"excerpt":{"rendered":"
Lahore: Zindigi, powered by JS Bank, has been honored with the \u201cBest Bankingas a Service Provider award\u201d at the Finovate Awards UK, a global accolade celebrating its BaaSinnovation and Pakistan\u2019s … Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":2939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/2938"}],"collection":[{"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/comments?post=2938"}],"version-history":[{"count":1,"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/2938\/revisions"}],"predecessor-version":[{"id":2940,"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/2938\/revisions\/2940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/media\/2939"}],"wp:attachment":[{"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/media?parent=2938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/categories?post=2938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pcn58.com.pk\/index.php\/wp-json\/wp\/v2\/tags?post=2938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}