Google launches new AI frontier with Personal Intelligence in Gemini

For years, digital planning has felt like a chore. Whether it’s organizing a family vacation or finding a specific memory, people have had to act as a “human router”—constantly switching between email tabs, photo galleries, and maps to get things done.
Google is now making that easier as it recently announced a major update to Gemini with the launch of Personal Intelligence, a new way for AI to help you manage your daily life by organizing and processing the various information across your favorite Google apps.
Unlike traditional AI that only knows what it finds on the internet, Personal Intelligence understands people’s own personal worlds by analyzing the apps they rely on most. By securely linking with apps like Gmail, Google Photos, and YouTube, Gemini becomes a specialized assistant tailored to your specific needs.
Many things are made easier with Personal Intelligence—take the stress of travel planning as an example. Instead of searching through dozens of emails for flight confirmations and scrolling through years of photos to remember a favorite restaurant, you can simply ask Gemini for help. It can see your travel dates in Gmail, learn your “vibe” by looking at your favorite nature photography or food snaps in Google Photos, and even creates a cohesive, one-of-a-kind itinerary that matches your specific style and schedule.
In addition to the ultimate AI convenience, Google has built Personal Intelligence with a privacy-first mindset. The feature is entirely optional and off by default. People have total control over which apps they choose to link and they can delete chat history anytime! Whether you want to connect just your Gmail or include your YouTube interests to find better workout videos, the choice remains in the user’s hands at all times.
This feature is still in beta and has started rolling out to eligible Google AI Pro and AI Ultra subscribers in the U.S. Google plans to expand to more countries, languages and the free tier soon!